Scripting Prompt: Linking a before-state to core human desires
Subscribe to the Soar With Us newsletter to access our human desires scripting prompt. Delivered to your inbox in minutes.
(Plus valuable e-commerce insight every week)
By submitting this form, you agree to receive marketing communications from us. You can unsubscribe at any time. For more details, see our Privacy Policy.
Use this prompt when reviewing scripts to identify gaps in emotional storytelling.
It helps strategists:
- Connect everyday product benefits to real emotional drivers (like confidence, identity, belonging)
- Deepen storytelling in ad scripts, especially in the unaware and problem aware stages of the funnel
- Uncover the “why behind the buy,” making scripts feel more personal, relatable and human
.png)
.png)