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Why do some TikTok Shop ads go viral, while others flop?
We’ve analysed hundreds of top-performing creatives and reverse-engineered exactly what makes them convert.
In this resource, we break down 5 viral TikTok Shop ads responsible for thousands in sales and show you how to repurpose that style into compliant, high-performing Meta creatives.
Built by the team behind £20M+ in TikTok ad spend, this guide gives you the exact frameworks we use to scale content that drives results across platforms.
📊 Bonus: TikTok Shop Unit Economics Calculator
Launching on TikTok Shop without tracking your margins? You’re flying blind.
We’ve included our unit economics calculator to help you price products profitably from day one — taking into account the real costs that catch most brands out.
Automatically factors in:
✅ TikTok’s 9% platform fee
✅ Affiliate commission rates
✅ Discounts, shipping, and COGS
✅ Net margin per product“
Use this tool to launch with clarity, not chaos.