Awareness is a spectrum. And knowing exactly where your audience falls on that spectrum is crucial...

This funnel framework divides audiences into five distinct stages. Each stage represents a different level of understanding, emotion and intent, and each demands its own style of communication.

We’ll also explain how to identify and tailor your funnel split, map sophistication levels to each stage of awareness, and unlock scale by expanding reach at the top of the funnel while maintaining conversion performance at the bottom.

This will allow you to use this funnel intelligently - adapting strategy, creative and spend to match both market sophistication and growth objectives, helping your brand grow efficiently by meeting people exactly where they are, wherever that may be.

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